A baby's skin is at its most sensitive right after birth. To provide her with the greatest care possible, we have spent 125 years refining our formulae to make them more delicate. Johnson's infant lotion has been enhanced to hydrate skin, seal in moisture, and form a barrier that keeps dryness out and moisture in to slow down moisture loss. Baby's skin is continually protected for up to 24 hours with this clinically proven long-lasting product, keeping it feeling smooth and healthy.