The most reliable indicator of mildness is a mother's love. You allow only the purest and mildest touch onto a new life that is placed in your arms. We were motivated to create the Johnson's top-to-toe collection by this. It is gentle enough, as clinical evidenced, for a newborn's first bath. That means that whatever you touch your child should always be as gentle and sincere as your love. Johnson's top-to-toe baby wash is a ph-balanced cleanser that is especially made for your baby's sensitive skin and eyes. It is as gentle as pure water.