For a newborn, Johnson's infant lotion is appropriate. Preserves moisture and shields the baby's skin barrier with its 24-hour moisture content. Its non-greasy formula allows for quick absorption and leaves skin with baby-soft texture all day. shown mildness in a clinical setting. Pure plant oil is used in its production. It is pH balanced and hypoallergenic, and doctors recommend it. No extra sulfates, dyes, or parabens.