Merely 20% of oral bacteria reside on your teeth; the remaining 80% are found on your tongue, cheeks, and gums. Colgate Total antibacterial toothpaste provides you with 12-hour Whole Mouth Health by combating bacteria on your teeth, tongue, cheeks, and gums. Through the active search for microorganisms in your mouth, its dual zinc arginine technology creates a barrier of defense. Colgate Total Advanced Health toothpaste works by reinforcing weak enamel on your teeth. In order to give you a healthier and brighter smile, it battles plaque to maintain the health of your gums and heals early tooth and gum damage. Colgate toothpaste not only eliminates plaque from in between your teeth and in other difficult-to-reach areas, but it also eliminates bacteria from your tongue, cheeks, and gums.