Your go-to laundry solution, the New Ariel Matic Front Load liquid detergent, removes stubborn stains in just one wash and keeps your clothing from fading. Using state-of-the-art cleaning technology, Ariel can remove stubborn stains from your garments, including those caused by coffee, tea, chocolate, tomato-based gravies, and more. In addition to removing stains from clothing swiftly and deeply into the layers, Ariel Matic Liquid leaves behind a long-lasting, revitalizing scent. Ariel Liquid is gentle on colors yet tough on stains, keeping your clothes looking new and vibrant wash after wash. It is designed specifically for use with Top Load washing machines that are completely automated. World's top washer manufacturers prefer Ariel above all others. Ariel is a symbol of advancement and creativity.