Colgate Maxfresh toothpaste that refreshes you and helps you seize the day because every morning is a fresh start. The blue gel toothpaste contains unique cooling cyrstals that give you an intense cooling while you brush. Recommended Usage: Put a pea size amount of our Colgate toothpaste on the head of the toothbrush. Insert the toothbrush into your mouth & use gentle, short strokes to brush your teeth. For a better experience try with Colgate Gentle Enamel Toothbrush. For optimal results, brush twice daily for 2min. Colgate is India’s most trusted oral care brand. As a trusted partner, we are committed to doing business with integrity and respect for all people and the world around you. Colgate offers quality oral care products, online today!