Johnson's infant soap has added vitamin E. The physicians advise bathing your newborn with an easy-to-grip bar. No dyes, parabens, or sulfates. The rich, creamy lather of Johnson's baby soap gently washes and keeps your baby's skin supple and silky. keeps the natural moisture in a baby's skin. Mildness has been demonstrated clinically. 

Enriched with one-fourth baby lotion, it gently cleanses and reduces moisture loss to help hydrate your baby's sensitive skin. Take good care of your baby's sensitive skin.